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+1 (747) 218-7540

1063 66th St, Brooklyn, NY 11219, USA


Negative Elements

Negative Elements

Much of search engine optimization has to do with the technical aspects of how you code your Web site. Due to potential design issues your site may not be listed in the search engines no matter how well you optimize and submit them. It could be because of common problems in usage of your HTML code. In following we would like to outline issues with Frames, Flash and JavaScript that can have an affect on search engines. If you use any of them the problems can be fixed with some source code formatting.

Always be aware of the impact that a particular code element will have on both your visitors and the ability of the engines to properly index your site. By understanding how the search engines work, what they look for, what they can and can’t do, you will vastly increase your chances of successfully achieving the rankings needed to make your business a success.

Flash Movies

What is the problem with Web sites using Macromedia Flash?

From a search engine optimization point of view, flash Web sites do not do well in the search engines due to a lack of page content which is needed for the search engines to collect keyword phrases or keywords from.

Flash website design has not enough content for the search engine to crawl. Google Webmaster Help Center has a specific answer to the question: Does Google index sites that use Macromedia Flash?
“…consider using a text browser such as to examine your site. If features such as Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site…” Source: Webmaster Help Center.

So, even if search engines are indeed indexing the information in Flash, our recommendation is still to not design your entire Web site with it.


JavaScript is a programming language webmasters use to create interactive Web sites. JavaScript can interact with HTML coding to create dynamic content such as dynamic navigation menus.

With updated search engine technology Google has now implemented the ability for its spiders to crawl and read JavaScript. However, the best SEO practices are encouraging using search engine friendly menus based on HTML and styled with CSS. Many SEO experts recommend be cautious considering the use of JavaScript.

The problem with many sites which use JavaScript is that the webmaster embeds navigation inside of JavaScript menus which render the links invisible to search engine crawlers and therefore the crawler won’t follow those links. Even though Google spiders can now index JavaScript, the scripts can greatly decrease their ability to crawl the links.

How to Improve your Site with JavaScript for Search Engines:

• Have a corresponding navigation scheme of text links at the bottom of a page. If that is too many links, then cross-link pages via contextual links and embedded links in the main content.
• If you are specifically using JavaScript to produce a dynamic menu you can get a very similar effect which is search engine friendly by using CSS rather than heavy JavaScript code.
• Before replacing a menu system, check its actual performance. Don’t assume that a menu won’t work with search just because of JavaScript. Search engines claim to be able to read JavaScript, and some menu systems provide their own code fixes when they detect a search engine spider.


Web sites constructed with frames are not search engine friendly because search engines cannot read a framed source document that tells your browser to load up more than one page in your browser window at the same time. So, frames tend to cause search engine spiders some problems when indexing your site.

Using frames can prevent search engines from finding pages within a Web site or cause search engines to send visitors into a site without the proper frame “context” being established. Pay attention to the fact that some search engines don’t index correctly Web sites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results.

To help overcome these problems:

• Use <noframes> tag. The <noframes> tag appears after the frameset tags and in most cases the frameset tags is ignored and your page will be indexed. <noframes> tag is supposed to make your Web site appear to search engine crawlers as if it has no frames. But some spiders won’t crawl the site even if it has <noframes> tags, so try to avoid using frames if that is possible. If you do have to use frames be sure to include <noframes> tag.
• Implement best title, Meta tags on the frameset page.
• Include links in the <noframes> content to all of the other important pages on your site so that the search engine will crawl and index them too.

It is virtually impossible to achieve a high Page Rank on any home page Web site that is constructed in HTML frames. If you have a site that is designed using <frames>, start again and create a new site based on using HTML pages.