Domain name is an internet Web site address. A domain name locates an organization or other entity on the Internet. Domain names are used in URLs to identify particular Web pages. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example:
• gov – Government agencies
• edu – Educational institutions
• org – Organizations (nonprofit)
• mil – Military
• com – commercial business
• net – Network organizations
and various courtiers top level domains.
The goal of SEO is to optimize a Web site for your targeted keywords so you might want to include those keywords in your domain name. The presumption is that if your site is about dogs, you will have “dog”, “dogs” or “puppies” as part of your domain name. Search engines are likely to assign more value to your site in terms of relevance if your domain name relates directly to the overall theme of your site.
• When choosing a domain name try to include one or two your major keywords. More than 3 keywords in the domain name are too long to memorize. Don’t stuff your domain with keywords.
• Consider registering a domain name that contains as few characters as possible, make it short and easily recognizable. The domain name must be possible to remember and type manually by users.
• Avoid using multiple hyphens because they might be seen negatively by search engines.
• Visit reputable hosting sites like www.GoDaddy.com or www.1and1.com to search for available domain and registering it.
• Secure variations of your primary domain name. Register common misspellings of your domain and the same domain with country extensions like .com, .co.uk, .net, .org and any other country with which you may want to eventually conduct direct business.