The Subjectivity of a Search Engine Marketing Recommendation
Or why good information can still lead to bad results There’s clearly a difference between making a search engine marketing recommendation and implementing that recommendation, be it onpage search engine optimization, social media strategy, PPC ad copy, etc etc. Not only is the direct recommendation subject to varying degrees of interpretation, but so are the moving parts that are related. A quick example: Create HTML Titles Tags with a Keyword Strategy In Mind Let’s assume we’re targeting “holiday greeting...