The value of any SEO effort lies in the keywords you choose. Keyword research should be the first step in any search optimization process of your Web site. The goal of keyword research is to:• Discover new keyword opportunities.• Fix missed keyword opportunities.• Increase the relevance of landing pages.Here we'll go over some basic ways to do keyword research:1. The first step in this process is to create a list of potential keywords.• Brainstorm all the...
Choosing keywords is one of the most crucial parts of search engine optimization. Identifying keywords and search phrases that your customers use to find your site, products or services helps to establish an effective foundation for your online marketing efforts.The chosen keywords must satisfy two major criteria: relevancy and popularity. Keywords should be relevant to the products or services represented on the Web site being optimized. Keywords, which include single- and multiple-word phrases, should also be assigned...
Description: The tags 'bold' and 'strong' make the enclosed text bold, whilst 'italics' and 'emphasis' italicise the enclosed text. Used to emphasize important keywords and phrases to help search engines and human visitors identify the main topic of that page. This can lead to higher rankings for those terms.Overview: "Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006Bold text is given more weight than ordinary text....
Tag: <img> Syntax: <img src="location of image" alt="Keyword-rich image description"> Description: The img tag is used to display an image on your page. It has attributes to tell the browser where to find your file 'src' means source and points to the source of the image, i.e. where it is sored on your server and what text to display if the image cannot be shown to the user, for whatever reason. Overview: Search engines are not able to determine the actual content or intent...
Hyperlink/Anchor Tag Tag: <a> Syntax: <a href="url.html" title="keyword-rich link title here" rel="nofollow" target="_blank">Viewable text</a> Anchor tag indicates that the element located within will become a hyperlink. Hyperlinks are links on a page which point to other web pages. HREF stands for hypertext reference and its attribute is set to a URL. Anchors are links on a page which point to a particular position within a page. Both use the anchor tag syntax and have a number of attributes which can optionally be used....
Tag: <title> Syntax: <title>keyword/category/branding</title>Description:Title tag is required in every HTML and XHTML document. It defines a document title.Web browsers usually display title tag in a window's title bar when the window is open, and in the task bar when the window is minimized.It may become the default filename when saving the page.The link to your site that is normally displayed in search results will contain text derived from the title tag (though this can be over-written by other means).Overview:Though...
Tag: <hx>where x = 1, 2, 3</hx>Syntax: <h1>Header</h1>, <h2>Header</h2>, <h3>Header</h3>Description:The header tag is an HTML element that indicates structure in an HTML document and a way of hierarchically arranging content.Placing a section of text within a header tag tells the search engines that the text is of a certain level of importance.Overview:• Header tags are arranged in preset levels of importance ranging from <h1>, the most important, to <h6>, the least important. On an individual article however only...
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Lorem ipsum dolor sit amet, nec in adipiscing purus luctus, urna pellentesque fringilla vel, non sed arcu integer, mauris ullamcorper ante ut non torquent. Justo praesent, vivamus eleifend torquent, suspendisse etiam lorem vestibulum, vestibulum in lorem nec vel, sit curabitur dui ligula vehicula quam. Nec in neque mauris, enim hac risus in lorem. Mi risus, feugiat egestas nunc vehicula vehicula libero. Nec sit ante, amet dictum sem suspendisse mollis magna placerat, sapien arcu non sit mollis...