USING SOCIAL MEDIA FOR B2B DATA AGGREGATION AND SALES INTELLIGENCE
The B2B sales and marketing landscape is changing in a variety of ways due to both the web and the social web. While companies are still generating leads and using some form of sales force to offer products and services to new and existing customers, more information is available to help that process. People are now publishing mountains of data everyday and making it freely accessible. While it used to be hard to get data about...